The CW’s Justin Rosenblatt Joins Pop as Programming Exec

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LOS ANGELES: Justin Rosenblatt, a programming executive at The CW, has been named executive VP of original programming and development at U.S. network Pop.

Rosenblatt will join Pop in September, reporting to its president, Brad Schwartz. Rosenblatt will succeed Paul Adler in the role, who announced his decision to leave following a 16-year tenure and the completion of the network’s rebrand. Adler will continue to serve as a consulting producer at Pop for select projects.

In Rosenblatt’s current role as senior VP of alternative programming at The CW, he oversees all elements of development and current programming, including the re-imagination of Whose Line Is It Anyway and the upcoming re-launch of MADtv. Prior to joining The CW, Rosenblatt served as senior director of series development and programming for MTV2.

“Justin is the perfect executive to build upon our network’s rapid growth, with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,” said Schwartz. “His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution.

“He will join Pop at an optimal time, taking over the reins from Paul, who has had a remarkable run at the network and has been a great leader and contributor to our successes,” Schwartz continued.

“Pop has done an extraordinary job rebranding itself and is well-positioned as one of the fastest growing networks, supported by two industry-leading parent companies, CBS and Lionsgate,” said Rosenblatt. “I’m fired up to be part of Pop’s evolution and creating the next generation of brand-defining content for the network.”