The CW Hires New Exec VP of Distribution

Betty Ellen Berlamino has been named executive VP of distribution at The CW Network.

Berlamino will be responsible for all network distribution and affiliate relations at The CW, as well as serve as the network’s primary liaison with its station groups and MVPDs. She will report to Mark Pedowitz, chairman and chief executive officer of The CW Network.

Berlamino assumes her new role after having served as senior VP and director of sales at CBS Television Stations since June 2015. Prior to this role, Berlamino was president and general manager of the CBS-owned television station WLNY, where she led the integration of the previously privately held company into the CBS portfolio.

Before joining CBS, Berlamino spent 17 years with WPIX-TV, the New York affiliate of The CW, including nearly ten years as the station’s president and general manager, leading all aspects of the station’s sales, marketing, programming, engineering, news, finance and human resource departments. While in this role, Berlamino also led the Tribune New York Foundation that worked to improve the vitality of cultural offerings in the community and enhance broadcasting and journalism throughout the tri-state area.

“In an ever-evolving broadcast television distribution landscape, our partnerships with our affiliate stations continue to be critical to the success of our overall business strategy. Betty Ellen is the ideal executive to lead The CW’s distribution efforts as we look for new ways to grow and enhance our network distribution platforms,” said Pedowitz. “Betty Ellen’s industry knowledge, relationships and local media experience will make her an invaluable addition to The CW’s leadership team.”