Style to Refresh Branding

LOS ANGELES: Style Media is refreshing the network’s brand and image across all platforms, where it will carry the new tagline "Work It. Love It. Style It."

The rebrand will be seen on air and online as of June 25. The logo has been changed, the tagline has been updated and the overall look and feel has been refreshed. Internationally, the global channels division of NBCUniversal will roll out the refreshed Style branding starting in November.

“The bold, freestyle expression of the new redesign is an extension of our viewers who are unapologetic in their love, passion and obsession for all things style,” said Salaam Coleman Smith, the president of Style Media. “The re-imagination of the Style brand was an inclusive and collaborative process involving the entire team and tapped into the incredible passion and creativity of Style’s award-winning creative director and brand strategist, Bear Fisher.”

“This rebrand will cement Style as the leader in the fashion, beauty and stylish living space, while elevating the company’s identity and partnerships as a global cable network and digital business,” added Frances Berwick, the president of Bravo and Style Media.