Studio71, a Red Arrow Studios company, has hired Kristin Mason for the role of senior VP and head of U.S. sales.
Mason will be responsible for growing Studio71’s U.S. advertising business around media, channels and shows that reach over 115 million U.S. video viewers monthly. Mason will be based in Studio71’s New York office and report to Chief Revenue Officer Matt Crowley.
Mason has over 16 years of digital media and sales management experience across multiple verticals and territories. Prior to joining Studio71, she was most recently chief revenue officer of The Second Shift, the marketplace that connects businesses with women who are experts in marketing, finance, sales, HR and beyond. Other previous roles include sales director at AOL; national sales manager at Exponential Interactive’s engagement division; leader of the East Coast video and mobile teams for Evolve Media; and digital media sales at VideoEgg/SAY! Media.
Crowley said: “Kristin is an important addition to our team as we continue to grow our U.S. advertising business. Over the past 3 years, Studio71 has seen significant growth across all screens and platforms, so having Kristin’s unique strategic approach is an exciting opportunity to further service our advertising partners.”
Mason added: “I am looking forward to expanding and growing Studio71’s client and agency relationships, while uncovering new ways to utilize the premium talent relationships that Studio71 is known for. I’ve watched Studio71 grow considerably over the last few years across established platforms like Youtube and CTV, and emerging opportunities like TikTok, IGTV and podcasts. I am thrilled to join such a talented team.”