Starz Promotes for Domestic Networks

Alison Hoffman has been promoted to president of domestic networks at Starz, after having been one of the key executives responsible for launching the Starz app and managing the network’s direct-to-consumer business.

Hoffman previously served as the network’s chief marketing officer spearheading its brand and content marketing, driving acquisitions for the Starz app and delivering data-driven insights. In her newly expanded role, Hoffman will oversee domestic network operations, including all aspects of marketing and promotion, product development, distribution, analytics and program operations.

Jeffrey Hirsch, president and CEO of Starz, said: “Alison is a proven and strategic leader in our organization whose talents lie in both the creative and analytical sides of the business. This new role will bring all of the domestic-focused functions under one leader and allow her to exercise all of her strengths. She is a valued partner who has done a masterful job of building a multi-functional team that continues to drive the business forward, and I look forward to her continued leadership.”