Starz Play Now Available on Xbox 360

BEVERLY HILLS: Starz Play, an online TV Everywhere service for Starz subscribers, is being offered on Xbox Live for Microsoft's Xbox 360 video game and entertainment system.

Starz Play features a selection of Starz original series and premium movies. The service has launched in the U.S. as a free download for Xbox Live Gold Members with an Xbox 360. It is currently being developed for Xbox One.

Starz is also working on other authenticated online services, Encore Play and Movieplex Play, both of which will become available on Xbox 360 early next year.

"Teaming up with Xbox is an exciting new addition for Starz Play. The Xbox 360 app launch offers tens of millions of current and prospective Starz subscribers an exciting way to enjoy premium Starz exclusive movies and originals on the TV, and we pledge the incredible new Xbox One is a top priority for our 2014 development plans,” said 
Michael Thornton, the chief revenue officer of Starz. "With the dynamic Starz Play Xbox user interface, which includes full voice and gesture support with Kinect, we have developed a tremendous new vehicle for subscribers to enjoy the unmatched Starz premium TV experience on the television."

Thornton continued: "The Play services have been well received and are in great demand from our key multichannel distributors, most having just launched in the past year. Starz Play—with its terrific combination of exclusive premium movies and Starz Original series offered on a wide range of devices and platforms at no additional charge—exemplifies the new ways we are adding value to the underlying premium Starz subscription for the benefit of consumers and our distributors."