Shine Combines U.S. Operations

LOS ANGELES: Shine Group is bringing together its U.S. divisions under one single unit, to be known as Shine America.

The Reveille brand, along with Shine Americas and Shine USA, will all cease exist. As part of the rebrand effort, all three will simply be known as Shine America. The new unit is led by Carl Fennessy as CEO and Eden Gaha as president. Fennessy was previously the CEO of Shine USA and Gaha was the president of Reveille.

"This feels like a new chapter for Shine in the United States," said Elisabeth Murdoch, the CEO of Shine Group. "As Shine Group has evolved, so have the team and businesses in the U.S. and to bring it under the new banner of Shine America reflects the new dynamism within the business and the ambitions shared with colleagues across the group."