Roku’s Ashley Hovey Joins The CW

The CW Network has tapped Ashley Hovey as its first-ever chief digital officer.

In this newly created role, Hovey will be responsible for overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms.

Hovey joins The CW after five years at Roku, where she oversaw the ad-supported business for The Roku Channel, including both on-demand and FAST channel content, audience engagement and growth.

Hovey takes up the role on April 17 and will report to Dennis Miller, president of The CW Network.

“We are thrilled to have an all-star digital business strategist like Ashley Hovey join our senior leadership team,” said Dennis Miller, president of The CW Network. “Ashley is a trailblazer who knows what it takes to build a successful entertainment brand from the ground up, and we look forward to having her play a vital role in helping us expand and monetize The CW Network’s digital footprint.”

“I’m excited to join the network at a crucial time when anything and everything is possible in TV and streaming,” commented Hovey. “The CW has an amazing audience and history, and I look forward to bringing my experience of building one of the largest ad-supported streaming businesses to the network. Together with the great team Dennis has put in place, I cannot wait to grow the network to new heights.”