Roku Strikes Formula E Deal

Formula E has expanded its partnership with CBS Sports in the U.S. and scored a deal with Roku for streaming.

The broadcast distribution partnerships in the U.S. will see long-standing partner CBS air more live races than ever before and introduce Roku as the streaming home of Formula E.

Starting in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with of which are already featured and integrated on Roku’s platform.

The deal marks Roku’s first-ever live sports rights acquisition.

Starting next season, 11 races in the ABB FIA Formula E World Championship will be available on The Roku Channel and will also be accessible through the Sports Experience on Roku’s Home Screen.

“This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximize discoverability of our programming in the U.S.,” said Aarti Dabas, chief media officer at Formula E. “We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.”

David Eilenberg, head of content at Roku Media, said: “It’s an honor to partner with Formula E on Roku’s first-ever live sports partnership, making it easier for millions of TV streamers to discover the thrill of Formula E races through the unique integrated viewing experiences only available on Roku. We look forward to working together with Formula E, as well as our longstanding partners at CBS and Paramount+, to drive viewership to this programming and to connect new audiences with the exhilarating world of Formula E.”

“Formula E is innovative and exciting racing, and we’re thrilled to expand our partnership and broadcast more live races across CBS and Paramount+,” added Billy Stone, programming for CBS Sports.