RLJ Entertainment Hires New EVP of Content Sales

LOS ANGELES: Indie outfit RLJ Entertainment has named Mike Pears as its executive VP of content sales for the U.S., a newly created position.

Pears will be based out of the company's West Coast office in California. He’ll head up sales for RLJE’s non-physical wholesale business, including digital, VOD and TV. Before joining the company, the exec oversaw digital/VOD distribution at Cinedigm Entertainment (previously Gaiam-Vivendi Entertainment and Universal Music Group). He’s also held executive positions at various other companies, including the Recording Industry Association of America.

“We are very excited to bring Mike on board,” said Sylvia George, the president of RLJE U.S. “With his foundational experience in the industry and leading role in the digital and cable/satellite VOD space, he brings a wealth of knowledge and strategic perspective to the exploitation of RLJE content. He will be leading all non-physical distribution channels in North America and working closely with the RLJE global businesses to help ensure an integrated, fully maximized exploitation strategy.”