Report: U.S. Media Ad Spending to Reach $169.5 Billion

World Screen January 20, 2012 Top Stories

NEW YORK: U.S. TV ad spending is expected to remain largely unaffected by the growth of online this year, according to new estimates from eMarketer, which predicts total media ad spending to increase 6.7 percent in 2012 to $169.5 billion.  U.S. online ad spending is forecast to grow 23.3 percent this year to reach $39.5 …

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2012-01-20