Report: 25 Percent of Video Viewing Occurs on Non-TV Platforms

DALLAS: More than 25 percent of all video viewing in U.S. broadband households now happens on platforms other than the television, according to new research from Parks Associates.

PCs, smartphones and tablets now comprise around one-fourth of all where all videos are viewed in the U.S. "One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings," said Brett Sappington, the director of research for Parks Associates. "Proliferation of connected CE is both an opportunity for and a potential threat to traditional pay-TV services. New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition."

"Each week, roughly 25 percent of U.S. broadband households watch video on a mobile phone, and the average broadband user watches 36 minutes of video on a tablet," Sappington continued.