Redbox Unveils On-Demand Service 

Redbox is extending its business beyond new-release offerings at kiosks with the launch of Redbox On Demand.

The new on-demand service, now in public beta, offers a broad selection of movies and TV shows via TVOD and EST. In addition to renting and purchasing at kiosks, Redbox customers now have the option to rent or purchase for streaming. Purchased content can be downloaded for offline, on-the-go viewing.

“Redbox customers have asked, and today we’re delivering an On Demand option that offers them the best of both the physical and digital worlds,” said Galen Smith, CEO of Redbox. “Redbox provides our customers with choice—the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees.”

“We know consumers have a lot of choices when it comes to subscription streaming services, but no other brand is as closely associated with new-release movies as Redbox,” added Smith. “We’ve been America’s choice for new content for 15 years, and we’re excited to offer a new way to watch that provides greater choice within the Redbox ecosystem.”

“The newest release movies are not available in subscription streaming services,” said Ash Eldifrawi, the chief marketing and customer experience officer at Redbox. “Redbox’s stronghold on new releases has played a big factor in our ongoing relevance to consumers who crave the latest content.”