Propagate Teams with Cheddar for Millennial-Targeted Content


NEW YORK/LOS ANGELES: Propagate has formed a partnership with Cheddar, a live video news and entertainment network, for content that will target millennial audiences internationally.

Cheddar and Propagate will initially produce a weekly 45-minute show highlighting the leading stories, companies and executives making news in technology, media, startups and entrepreneurship. The show will be formatted by market and customized with a local language broadcast from the trading floor of the New York Stock Exchange. Propagate will also represent international sales for original programming from Cheddar.

“Cheddar is an innovative news service delivering business and lifestyle news directly to the highly sought-after millennial audience via their mobile devices, computers and TVs,” said Propagate’s chairman and co-CEO, Ben Silverman, and Howard T. Owens, co-CEO. “We believe the Cheddar business model and its content will translate for international markets, and we are excited to work with Jon and the team to bring a customized version of the service to our global partners.”

“Ben and Howard are the leaders in finding the best formats and translating them to overseas markets. They have creativity, operational strengths, and relationships that make them the ideal partners to bring Cheddar to the rest of the world,” added Jon Steinberg, founder and CEO of Cheddar.