Olympics Live Stream Offered Free to U.S. Cable, Satellite & Telco Customers

NEW YORK: Cable, satellite and telco customers throughout the U.S. can access 3,500 hours of live-stream content for the Olympics free of charge by verifying their video subscriptions at NBC Olympics Live Extra. 

Multichannel customers can log on to verify their subscriptions, then gain access to 14.5 hours of coverage of the U.S. Olympic Team Trials online. Customers can verify their accounts through mobile and tablet devices when the NBC Olympics Live Extra App launches later next month. NBCOlympics.com will stream every Olympic competition event and sport for the first time ever. The site will stream more than 2,500 total programming hours live, including all 302 medal ceremonies. 

“NBC Olympics Live Extra will provide cable, satellite and telco customers with access to unprecedented Olympic content via digital, mobile and tablet devices,” said Gary Zenkel, the president of NBC Olympics. “We have been working closely with our multi-channel partners since the Vancouver Games to develop and deploy the most seamless verification process for their subscribers. The Olympics truly represents the ultimate opportunity for the cable/satellite/telco industry to demonstrate the value of TV Everywhere.”