Nielsen: TV Season’s Top Tweets Led By Breaking Bad

NEW YORK: Nielsen Social has examined the series and moments that reached the largest audiences and engaged the most fans on Twitter in the U.S. from the last TV season, finding that Breaking Bad set the record for reach of a single airing as well as average over time.

Tweets about AMC's Breaking Bad finale on September 29 reached 9.1 million people across the evening. The cast was a big part of this conversation, as 51,000 Tweets mentioned @aaronpaul_8 and 19,000 Tweets mentioned @BryanCranston.

NBC's The Voice created the most social moment, on May 13, when viewers set the record for total tweets posted around an airing (1.92 million) and sent a record number of Tweets in one minute: 310,000 at 8:59 p.m. The #VoiceSave was mentioned in 1.5 million tweets as fans interacted with the on-screen program.

Fans of Univision's Nuestra Belleza Latina engaged with the show at record levels this season. Individuals tweeting about the competition series sent an average of 8.3 tweets around each airing.

As for the top series on Twitter from the recent TV season, Breaking Bad topped the list, followed by The Walking Dead and Pretty Little Liars. Rounding out the top 5 were The Bachelor and Game of Thrones. The top 10 most Tweeted about shows, in descending order, were Teen Wolf, American Horror Story: Coven, Scandal, The Voice and Dancing with the Stars.

This year’s Super Bowl on FOX wasn’t just the biggest sports event on Twitter, it was also the most social TV event across all program types with 15.3 million people seeing a total of 25.3 program-related Tweets. Among specials, the Grammys and the Oscars created the biggest Twitter moments. For the Oscars on ABC, 1 billion Twitter TV impressions meant that each of the 13.9 million people in the Twitter audience saw 75 show-related Tweets on average. The @TheEllenShow account sent the biggest Tweet of the night, a selfie that was re-tweeted 1.1 million times around the event. Ellen DeGeneres’ show account was mentioned 1.9 million times in total around the broadcast.