NFL & Twitter Partner on Live Programming

The National Football League (NFL) and Twitter have entered into a multiyear deal for uniquely packaged official NFL video and other types of content, including a live show.

The NFL will produce a 30-minute live digital show that will air on Twitter five days per week during the NFL season. The program will be hosted by top NFL Network talent and will cover breaking news, game highlights, key story lines, fantasy projections, team power rankings, pre-game updates and more. Also, the NFL will tap into Periscope and Twitter to deliver live pre-game access from each of its prime-time game windows, as well as other key match-ups during the season. Additionally, the NFL will continue to program a full slate of highlights, breaking news and analysis, and fan favorites like “Throwback Thursday” (#TBT).

“Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media,” said Brian Rolapp, the chief media and business officer for the NFL. “We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.”

“We are very excited to offer football fans around the world even more content on Twitter from the NFL,” said Twitter COO Anthony Noto. “This new multiyear collaboration will bring compelling live studio programs that discuss what’s happening in the NFL, unique behind-the-scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation.”