New Venture Launched for ‘Uplifting’ Film & TV Content

LOS ANGELES: Cantinas Entertainment has been launched with the intention of developing, financing, producing and distributing "uplifting" entertainment across multiple platforms.

Founded by Greg Campbell and Wendy and B. Wayne Hughes Jr., the venture will focus on "positive, life-affirming stories," according to a press release about the new outfit. It intends to release both films and TV properties.

"Our goal is to brand Cantinas Entertainment as an industry leader in the family entertainment marketplace," said Greg Campbell, the CEO of Cantinas. "Instead of conforming to a sea of sameness in the world of entertainment, Cantinas is very specific about the projects the company embraces and the messages that are highlighted. The company believes entertainment should affirm life's positivity and reinforce messages of selfless giving, elevating stories of compassion, heroism and optimism. Cantinas aims to spark a sense of hope in audiences around the globe."

The company has a co-production and financing deal with Mike Medavoy, formerly of Phoenix Pictures, and his new company. There is also a pact with Doug McKay and Robert Kaplan of Rubicon Entertainment, who are producing a film for Cantinas based on Brenda Spahn's book Miss Brenda and the Loveladies: A Heartwarming True Story of Grace, God and Gumption. Also in development is a feature film adaptation of Redeeming Love by best-selling author Francine Rivers.

"By offering inspirational stories of hope and positive values, Cantinas believes in entertainment with integrity, stories that inspire, and relatable messages that reinforce faith and address universal themes," said Wendy Hughes. "Our commitment is to deliver that to audiences through a multiplatform approach in film and television."