Netflix Bolsters Content Team

BEVERLY HILLS: Cindy Holland is taking on the new role of VP of original content at Netflix, while Jason Ropell, the VP of content acquisition, takes charge of TV licensing for the U.S. market.

Holland has been with Netflix for ten years. The new post sees her taking on responsibility for acquiring and launching original series. Ropell, who joined the company last year, takes over Holland’s former responsibilities for managing TV licensing relationships in the U.S. Both Holland and Ropell will continue to report to Ted Sarandos, Netflix’s chief content officer, and Ropell will continue to oversee content acquisition for Canada in his new role. Peter Friedlander, hired last fall to spearhead original series, will continue to report to Holland.

"Cindy has worked closely on every aspect of our original series launches. Given how important originals are to our future success, we are thrilled to have her in this position," said Sarandos. "We are also delighted to give Jason an important role in our biggest market. As head of our Latin American and Canadian acquisition teams over the last year, he’s skillfully managed the growth of those businesses."