MGM Expands Marketing Team

Metro Goldwyn Mayer (MGM) has bolstered its marketing team with the appointments of several key executives, including David Luner as executive VP of worldwide television marketing.

In his new role, Luner will oversee content marketing for MGM’s television division, working closely with the global production and sales teams, as well as the studio’s network partners across scripted, unscripted and alternative programming. He joins MGM from Lionsgate, where he also served as executive VP of worldwide television marketing and oversaw the global consumer and trade marketing, publicity, corporate brand building and creative services. During his tenure he worked on critically acclaimed shows like Mad Men, Nashville and Orange Is the New Black.

Additionally, Michael Fisk has been tapped for the role of executive VP of film marketing. He will oversee marketing for MGM’s film slate and manage the studio’s relationships with its distribution and marketing partners including UA Releasing, among others. Previously, Fisk served as executive VP of international marketing for Lionsgate, where he was responsible for creating the strategy, positioning and marketing plans for award-winning films like La La Land and A Monster Calls. Prior to that, Fisk spent 12 years at Sony Pictures and spearheaded international marketing campaigns for the James Bond films Spectre, Skyfall and Casino Royale, along with Spider-Man, The Smurfs, Resident Evil and Da Vinci Code.

Val Aveni has been named VP of social media and brand strategy, joining MGM from Uber, where she served as the senior lead of global marketing and content. In the newly created role, Aveni will be responsible for the development and execution of MGM’s social media and brand evolution across the company’s entire portfolio. Aveni was also previously director of digital marketing for Warner Bros. Entertainment, where she oversaw digital marketing campaigns on films including Lego Batman, It, Everything, Everything and Justice League, among others.

All will report into MGM Chief Marketing Officer Stephen Bruno.

“David, Michael and Val are all highly regarded and forward-thinking marketing executives with impressive track records of innovation and strategic vision,” said Bruno. “As MGM continues to leverage our iconic library of IP and expand our storytelling capabilities, we will look to their collective expertise to help us reach the broadest audiences for our content with globally relevant marketing campaigns across platforms.”