Lionsgate & Redbox Sign New Day-&-Date Pact

A new agreement sees Lionsgate content made available at Redbox kiosks the same day as retail sell-through dates.

By the end of 2017, Redbox will have more than 41,500 kiosks across the U.S. The service has seen a national expansion of 1,500 net new kiosks this year, with even more planned in 2018.

“Lionsgate has consistently shared our commitment to making content accessible to consumers,” said Galen Smith, the CEO of Redbox. “Thanks to our prolific footprint, and value proposition, Redbox makes new-release content more accessible to millions of consumers nationwide.”

“Redbox is a longstanding and valued partner,” added Lionsgate’s president of home entertainment, Ron Schwartz. “We are pleased to extend our relationship with them and remain committed to delivering a broad portfolio of premium content across an ever-expanding array of linear and digital platforms.”