Kew Media Distribution Adds Former Viacom Exec to U.S. Sales Team


Kew Media Distribution has expanded its U.S. sales team with Viacom International Media Networks alum Maria Ibarra joining the company in a newly created role.

Ibarra will serve as the director of sales, distribution and will be based in Miami, Florida. She will manage the sales of Kew Media Distribution’s multi-genre programming slate across Latin America, the Caribbean, U.S. Hispanic territories and Canada. Ibarra will report to Jennifer Askin, the VP of sales.

Jonathan Ford, the executive VP of sales at Kew Media Distribution, commented, “We’re delighted to welcome Maria to the U.S.-based sales team. Our prime-time drama and event programming continues to be in demand throughout Latin America and Canada, and with the ongoing proliferation of platforms, the opportunities for our wider program catalog are greater than ever. Maria’s extensive experience and contacts across these regions, as well as her expert knowledge of local market trends, will be invaluable as we seek to further develop this potential.”

Ibarra added, “I’m excited to take up this fantastic new opportunity to work with the sales team at Kew Media Distribution. Their multi-genre catalog features a diverse range of top-class drama, factual, comedy and event content, which is constantly refreshed with new and innovative titles from the world’s leading producers. This programming has all the qualities required to deliver strong ratings for the region’s many platforms and broadcasters, and I’m looking forward to playing an integral role in building Kew’s presence across these territories.”