Jeff Bronikowski to Head New Tribeca Shortlist SVOD Platform

SANTA MONICA: Former Universal Music Group exec Jeff Bronikowski has been named president of the forthcoming SVOD service Tribeca Shortlist.

Bronikowski, who began his industry career at HBO, spent 12 years as senior VP of business development for the Universal Music Group. He most recently served as COO of Daily Burn, an IAC company.

Set to launch this fall, Tribeca Shortlist will go into beta testing next month. The co-venture between Lionsgate and Tribeca Enterprises will offer a selection of films drawn from both companies, as well as other movie studios, plus original content, exclusive behind-the-scenes footage from independent films and digital commentary by leading voices in the creative community about the films included in their respective Shortlists.

“We have a great partner and a world-class brand and, with Jeff's appointment, we’re assembling a management team with the expertise to capitalize on Tribeca Shortlist's unique strengths,” said Jim Packer, Lionsgate’s president of worldwide television and digital distribution. “Jeff shares our vision of a platform distinguished by its portfolio of content, level of curation and understanding of what film lovers want to see. We’re continuing to build momentum for the launch of an SVOD service that will become a compelling value proposition for movie buffs and next-generation consumers everywhere.”

“Jeff is a highly accomplished and entrepreneurial executive with the ideal skill set to lead Tribeca Shortlist’s management team,” said Jon Patricof, Tribeca Enterprises’ president and COO.

Bronikowski added: “I’m very excited to work with these two renowned companies to launch Tribeca Shortlist. We see a fantastic market opportunity for this unique movie service, featuring a curated selection of quality films along with compelling original companion content. I’m looking forward to our launch and introducing this new offering to the marketplace.”