ITV Studios America Appoints EVP of Creative Strategy

SHERMAN OAKS: ITV Studios America has elevated Bruce Robertson from senior VP of creative strategy to the executive VP role within the unit.

Robertson is based in the company's Los Angeles headquarters, reporting to Orly Adelson, the president of ITV Studios America. Robertson will oversee the development and the expanded creative direction for ITV Studios America’s non-scripted programming and continues managing teams on both the West and East Coasts. He will also manage all the non-scripted overall and first-look deals for the company. In addition, Robertson will work closely on formats to and from the U.S. with ITV’s international offices in the U.K., Germany, France, Australia and the Nordics.

“Bruce is a vital member of the senior team at ITV Studios America,” said Adelson. "He continues to grow the non-scripted studio business with his outstanding commercial and creative instincts.”