Hulu added 8 million customers in 2018 to end the year with more than 25 million subs across its SVOD and live TV plans, a 48-percent increase.
The milestone means that Hulu now has more customers than the largest cable and DTH operators in the U.S.
“Consumers have spoken loudly about their desire for more choice and control in their TV experience,” said Hulu CEO Randy Freer. “They are seeing the enormous benefits of streaming, they’re deciding which content and brands are most important to them, and they’re choosing Hulu. In 2018, Hulu led the industry in attracting and engaging subscribers, building a powerful technology stack and cultivating a brand that both consumers and advertisers love. Looking ahead, Hulu is in the best position to be the number one choice for TV—live and on-demand, with and without commercials, both in and out of the home.”