HBO & AT&T Extend Partnership to Cover All Platforms

NEW YORK/EL SEGUNDO: A new multiyear pact extends HBO’s premium content across all AT&T products, including the soon-to-launch streaming service DIRECTV NOW.

The agreement renews HBO’s existing contract with the AT&T DIRECTV and U-verse services. HBO and CINEMAX content will also become available on DIRECTV NOW. As part of the agreement, DIRECTV and U-verse customers will continue to have access to HBO and CINEMAX content on linear TV, online and TV Everywhere apps.

“Our agreement with HBO is groundbreaking in the pay-TV and wireless industries as well as the premium category,” said Dan York, the chief content officer for AT&T. “With this agreement, we have created easy access to subscribe and consume HBO’s premium content across all of our platforms. We look forward to growing HBO and Max subscribers. This is a first-of-its-kind deal for both companies and a big win for consumers, building off AT&T’s industry-leading scale as an HBO distributor for the benefit of our wireless, broadband and entertainment customer base.”

“We are thrilled to extend and deepen our valued and long-standing relationship with AT&T by announcing this groundbreaking agreement,” said Simon Sutton, the president of global distribution at HBO. “This deal will deliver the best in TV programming to viewers across AT&T’s multiplatform experience. The entertainment landscape has evolved and we are excited to innovate on both AT&T’s traditional and new platforms to further provide premium quality, extraordinary value and accessibility to viewers anywhere.”