Yahoo Esports, ESL Enter Live-Streaming & Content Pact

SUNNYVALE: Yahoo Esports has inked a two-year deal with ESL to bring eSports to mainstream audiences through distribution across Yahoo’s properties.

Under the agreement, Yahoo Esports and ESL will work together to distribute Yahoo’s storytelling and in-depth coverage of ESL’s major events, including the ESL One and IEM global competitive series. Yahoo Esports will live stream ESL-produced tournaments in HD around the globe and promote content to eSports fans worldwide across Yahoo properties. In addition, Yahoo Esports and ESL will partner on the development of new tournaments to be covered and distributed by Yahoo, with new integrated sponsorship opportunities for advertisers.

“Our Yahoo Esports team is extremely excited to be partnering with ESL to bring greater coverage of its leading eSports events, as well as innovate in new competitive formats and content offerings that we are sure will excite both fans and advertisers alike,” said Zachary John, the VP of Yahoo Video and Esports. “Yahoo’s unique storytelling, highly talented editorial staff and global scale are a great combination with ESL’s experience and leadership in the space.”

“ESL in a unique position to be able to offer access to some of the world’s best eSports competitions, and having a partner like Yahoo Esports means we will not only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for eSports fans worldwide,” added Nik Adams, the senior VP of sales at ESL. “Yahoo Esports is a fantastic partner to team up with for the broadcast and coverage of our key events, and we are looking forward to working with them on new and exciting content for our viewers.”