Greg Jacobs to Lead Media Distribution at Nitro Circus

LOS ANGELES: Action sports entertainment company Nitro Circus has named seasoned TV exec Greg Jacobs as its global head of media distribution, a newly created position.

Working out of San Clemente, California, Jacobs will oversee the worldwide distribution and monetization of Nitro Circus’s media portfolio, which includes theatrical releases, television specials, original series and digital content, as well as the popular Nitro World Games competition and a library of action sports clips. He will collaborate with the company’s production team to develop new creative show concepts and present them to global broadcasters.

Previously, Jacobs served as CEO of Street League Skateboarding. Earlier in his career, he was head of monetization at Red Bull Media House, North America. He also founded and ran his own TV and commercial production company, Magellan Media, which he later sold to Post Modern Creative.

Brett Clarke, Nitro Circus’s chief commercial officer, said: “Greg brings a wealth of experience and expertise to this new, and very important, position. Since our first DVD debuted nearly 15 years ago, Nitro Circus has captured some of the most exciting, outrageous and unforgettable moments in action sports and we are only just getting started. Now with Greg’s leadership and relationships we look to find new opportunities, grow our brand and introduce new fans to Nitro Circus.”

Jacobs added: “Nitro Circus is one of the world’s leading, emerging media companies. My vision is to help secure the status of Nitro Circus as the preeminent platform in action sports and to continue to develop its ever-growing footprint across mainstream entertainment media. We will achieve this through a global distribution and partnership imprint. I have been blown away by the depth of the Nitro Circus library, the breadth and quality of the team’s original programming concepts and the sheer size of the opportunity. I am so excited to get things underway and to join this talented team of executives.”