Eurosport to Make U.S. TV Debut

PARIS: Through its new stakeholder Discovery Communications, Eurosport's flagship TV channel is set to make its U.S. debut for the first time ever via Velocity.

Starting September 28, a new Saturday afternoon programming block, Eurosport on Velocity, will feature motor sports highlights from 1 p.m. to 3 p.m. Encore presentations will air every Sunday morning on Discovery's Velocity channel.

Jean-Thierry Augustin, Eurosport Group's CEO, commented, "This is the first programming agreement with Discovery since our partnership was forged end of 2012. It's a great example of the powerful synergies and opportunities we can create together. For the first time in Eurosport's history, American viewers will have a sight of our channel's expert sports TV production and best-in-class commentary. We're delighted our TV channel's initial programming steps into the U.S. will be on our stakeholder's channel, Velocity."