Endemol Shine North America Inks Overall Deal with Steve Harvey

LOS ANGELES: Endemol Shine North America has landed an overall production deal with Steve Harvey, who is the host of the company’s nationally syndicated daytime series Steve Harvey.

Endemol Shine and Harvey’s East 112th Street Productions will work together to develop original unscripted, scripted and digital programming. East 112th Street Productions is now based at Endemol Shine North America’s Los Angeles office. Gerald Washington serves as president of East 112th Street Productions and Donna-Marie Reid is director of development.

“We are thrilled to be extending our relationship with Steve Harvey, arguably the hottest personality in TV right now,” said Cris Abrego and Charlie Corwin, co-chairmen and co-CEOs of Endemol Shine North America. “We’ve enjoyed a great relationship with him on our hit, Emmy Award-winning daytime talk show for several years now and we’re excited to explore new programming opportunities with Steve and his team at East 112th Street across a wide variety of platforms and genres.”
 
“I’m truly excited to bring East 112th Street Productions to Endemol Shine, where I’ve enjoyed a great partnership with my talk show over the last four years,” added Harvey. “Cris, Charlie and the team at Endemol Shine offer us the opportunity to expand our vision for East 112th Street globally and we’re already exploring a number of potential projects together that I can’t wait to see get off the ground.”
 
“Our team has enjoyed a tremendously successful year across TV, radio, print and other platforms and Steve’s brand has never been stronger,” commented East 112th Street’s Washington, who also serves as president of The Steve Harvey World Group. “We believe our partnership with Endemol Shine is going to take us to the next level.”