Endemol Shine is rolling out four digital linear channels with the U.S.-based ad-supported streaming service STIRR.
The initial rollout will see Wipeout Xtra, a physical game show destination, and Deal or No Deal, the home for the U.S. version of the series with Howie Mandel, available as 24-hour streaming channels on STIRR. Other series from Endemol Shine’s content archive including Flavor of Love, McLeod’s Daughters, The Simple Life, City Homicide and My Kitchen Rules are launching as VOD and within the STIRR City channel.
Later this year, Endemol Shine and STIRR are set to launch DIY Daily, a home and garden-themed channel, and Reel Truth Crime.
Kasia Jablonska, head of digital distribution and monetization at Endemol Shine, said: “There are many gems in our rich archive and this deal is a brilliant opportunity for us to bring our hit shows to even more U.S. viewers. Our curated content channels are proving very successful, and with STIRR’s captive audience, we expect to see even more growth in this area.”