Endemol Shine Beyond USA & Mashable Team Up

NEW YORK/LOS ANGELES: Endemol Shine Beyond USA and Mashable have entered into an exclusive partnership to distribute Legends of Gaming and four other Beyond-produced digital series across their owned and operated channels.

The digital series will span eSports, tech and science. The first series to stream as part of this deal is Legends of Gaming season three, which will be available in Q4 2016.

Each series will be produced by Endemol Shine Beyond and run across Mashable and its range of social channels, as well as its dedicated YouTube channels and OTT platforms. All of the series will also run on Endemol Shine Beyond’s owned and operated network, which is available across more than 20 platforms, including YouTube, Roku, DailyMotion, Amazon Fire and Apple TV. The two companies will collaborate to secure brand sponsorships for all five of the series.

“Partnering with Mashable allows us to bring Legends of Gaming, a globally successful and beloved franchise, to a new audience,” says Endemol Shine Beyond USA President Bonnie Pan. “This series and our additional slate of programming represents an important milestone in the transformation of audience consumption patterns and we couldn’t be more excited to get started!”

“Endemol Shine Beyond has demonstrated a unique ability to tap into the growing eSports phenomenon through its Legends of Gaming franchise,” said Adam Ostrow, the chief strategy officer of Mashable. “We are excited to bring this new season to our audience and advertisers, as well as partner on additional series that align squarely with Mashable’s focus on the intersection of technology, lifestyle and culture.”