Endemol Shine Beyond USA Taps Former Maker Studios & Google Exec


LOS ANGELES: Endemol Shine Beyond USA has appointed ex-Maker Studios and Google exec Todd Barrish as the executive VP of creative partnerships.

In his new role, Barrish will lead all content licensing, commercial partnerships and branded entertainment initiatives. He joins Endemol Shine Beyond USA from Maker Studios, where he served as the senior VP of global strategic partnerships and worked closely with Bonnie Pan, who is now the president of Endemol Shine Beyond USA.

“Todd is the ideal executive to lead Endemol Shine Beyond USA in developing innovative new partnerships with both brands and licensees,” said Pan. “As we look to build on Beyond’s initial success, Todd’s wealth of experience, passion for storytelling and industry relationships will play a critical role in our continued growth.”

While he was at Maker Studios, Barrish helped streamline the company’s branded content group after the acquisition by Disney. Among other accomplishments, he developed and led Maker/Google’s co-sales strategy and outside partner strategy initiatives. Prior to joining Maker Studios, Barrish was VP of sales for Digital Broadcasting Group. He also served as the rich media team lead for Google and worked on the sales team for Doubleclick.

Barrish commented: “I’m Beyond excited to be joining a team of global format visionaries to drive digital-first content initiatives across a multitude of distribution platforms. The opportunity to mesh true creative prowess with brand narratives, while leveraging Endemol Shine’s exceptional catalogue is truly unparalleled.”