Endemol Beyond USA Introduces New Digital Sports Network

LOS ANGELES: Endemol Beyond USA has launched its second premium network, Smasher, focused on eSports and gaming.

Smasher rolled out yesterday with the debut of its flagship series, Legends of Gaming, hosted by Toby Turner and based on the Endemol Beyond UK format of the same name. Pizza Hut is on board as a brand partner for the series. Smasher Network will also feature seven new original series, including Rule’m Sports, Game Fame, We’re in the Game, Fantasy League, Pro v Pro and Smashed Up. The network will be available across more than 20 platforms, including YouTube, Roku, TiVo, DailyMotion, Amazon Fire TV, Verizon go90, Vessel and Endemol Beyond USA’s OTT platform GetBeyond.US.

“eSports is trending globally and we’re excited to be at the tipping point with Legends of Gaming, hosted by the mega-talented Toby Turner,” said Adrian Sexton, the interim president and COO of Endemol Beyond USA. “Our premium networks’ strategy, starting with ICON Network and Michelle Phan, and now heading into Smasher with eSports and gaming, puts us right in the middle of one of the most passionate and intense fan bases in digital. Game on!"