TVUSA
ABC Family to Rebrand as Freeform
BURBANK: ABC Family is set to rebrand as Freeform in January 2016. This rebrand is part of ABC Family’s strategy to serve the 14 to 34 age group, a segment of the population that the company dubs “Becomers.” The name, look, feel and attitude of the network will capture the nature of the Becomer audience …
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