Encore Networks Brought Under Starz Brand Umbrella

BEVERLY HILLS: Starz is introducing a new brand campaign and mission, in addition to repositioning the Encore bouquet of channels under the Starz moniker.

As of April 5, Starz will align the Encore linear channels and on-demand and online services under the flagship Starz name. The new Starz Encore suite of channels will get a fresh on-air look and logos, with all offerings led by Starz in their respective brand names. Starz itself will get a new look and brand positioning under the tagline Starz: Obsessable. There will be a new logo and graphic identity for the network.

Jeffrey Hirsch, Starz’s president of global marketing and product planning, said, “As the insurgent in the original programing landscape, Starz has made a point of serving the fan first, while staying true to the creators and the powerful stories they tell. Starz is delivering compelling fan-centric experiences for all types of audiences, whether it’s classic movies and westerns, hit shows like Power or series and movies that fans have anxiously awaited for decades like Outlander, Ash vs. Evil Dead, the upcoming American Gods, Star Wars: The Force Awakens and Avengers: Age of Ultron. Harnessing the power and resonance of the Starz flagship brand and bringing the expansive movie and television series offerings under one brand is good for the consumer and the distributor alike.”