Electus, DumbDumb, TBS Partner for Digital Comedy Shorts

ATLANTA: TBS has signed an exclusive agreement with DumbDumb, the advertising and digital production outfit launched by Jason Bateman and Will Arnett, in partnership with Ben Silverman’s Electus that will see the creation of branded digital comedy shorts.

DumbDumb will produce up to six short-form comedy videos for TBS.com. Each will feature a sponsor’s brand integration. Participating sponsors will also get to showcase the videos across multiple screens and social platforms. TBS will also promote the shorts through shows like Conan, Family Guy and The Big Bang Theory, as well as across the Turner Digital networks of online and mobile destinations.

"We are looking to innovate creatively together with our advertising partners and develop meaningful opportunities with multi-screen content that is smart, fresh and, in the case of TBS, extremely funny," said Donna Speciale, the president of Turner Entertainment and Young Adults Ad Sales. "Our exclusive partnership with DumbDumb offers select advertisers that sought-after environment through a strategic, portable distribution plan across television, digital and social media outlets."
 
“Will and I feel very lucky to be in business with such a supportive group,” added Bateman. “We’re equally excited about the proximity to multiple post season ticket opportunities.”
 
“Jason Bateman and Will Arnett are two of the funniest and most creative guys in the industry," said Laura Dames, the senior VP of business operations for Turner Entertainment Networks. "We are thrilled to pair their very funny, sponsor-driven videos with TBS’s reach and distribution to bring this content to our young, comedy-loving audience on TBS.com, as well as across TBS’s social network footprint."

“Major brands and broadcasters recognize that the media landscape is evolving and that their success relies heavily on their ability to expand well beyond the traditional programming and advertising plays,” commented Ben Silverman, the chairman and founder of Electus. “TBS is an incredibly forward-thinking company on the forefront of this digital evolution, and we are thrilled to partner with them as DumbDumb’s content will allow audiences not only to laugh out loud, but to view brand messages in compelling, new ways.”