Disney/ABC Television Group Revamps WATCH ABC App

BURBANK: The Disney/ABC Television Group is re-launching its WATCH ABC services with new features, including social sharing services expected to provide more personalized experiences.

Among the new additions are FastShare, a feature that will let viewers share clips or full episodes of their favorite shows while remaining within the app’s viewing experience; Social Lens, which will integrate a user’s Facebook and Twitter into the app; and Multi-Cam, offering exclusive access to backstage cameras during live events. The service’s overall look and feel has also been updated, with a heavy emphasis on simple graphics and the inclusion of short-form videos.

“After experimentation and observation of second-screen behavior, we believe that many ABC fans watching television are multitasking on social platforms through their personal devices, whether it be a smartphone, tablet or laptop,” said Albert Cheng, the executive VP and chief product officer of digital media at Disney/ABC Television Group. “These new features bring both screens together into one immersive and highly personal experience. Gone are the days of fumbling for devices, or clumsily copying URLS. A fan can share clips or socialize with their friends as they are watching from one simple interface.”