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Comcast & Charter Reach Deal Involving Subscriber Swap

PHILADELPHIA/STAMFORD: Comcast Corporation and Charter Communications have reached a deal for Comcast to divest itself of 3.9 million subscribers in a bid to help it smooth over regulatory concerns regarding its merger with Time Warner Cable. As part of the agreement, Comcast will sell 1.4 million existing Time Warner Cable customers to Charter for an …

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Gains Seen in Awards Show Sponsorships

Brands will spend $139.2 million to sponsor televised awards shows this year, according to research from IEG, a 4.3 percent increase on last year's tally. The increase exceeds the projected 4.2 percent increase in entertainment spending, but is behind the 4.5 percent increase in overall North American sponsorship spending, IEG notes.