CBS Television Distribution & Yahoo! Team Up for Entertainment News Program

LOS ANGELES: A partnership between CBS Television Distribution and Yahoo! sees the syndicated entertainment news magazine The Insider being renamed omg! Insider, along with further efforts to create a new kind of multiplatform offering.

The name change takes effect in January 2013. omg! Insider will combine the broadcasting power of The Insider with the online reach of Yahoo! Kevin Frazier and Brooke Anderson will continue to host the show, bringing in Yahoo! talent such as Kristen Aldridge (omg! NOW) and Michael Yo (The Yo Show on Yahoo!). Yahoo!’s omg! entertainment news site will serve as the exclusive home to video produced by the TV show.

The effort seeks to reinvent how consumers access entertainment news across various screens. Online, Yahoo!’s omg! will provide instant updates on entertainment news, with video clips, celebrity interviews, photo galleries, social features and more. Every evening, the TV show will offer a mix of informal in-studio conversations with celebrities and discussions about the day’s hottest topics and trends.

“We’re excited to give our affiliate stations the opportunity to be associated with one of the largest entertainment news sites in the business,” said Joe DiSalvo, the president of sales for CBS Television Distribution. “We’re adding value to The Insider by tapping into an online audience in the millions and taking advantage of Yahoo!’s omg! brand and its loyal following. Our stations will also get an unparalleled promotional opportunity online. This is the perfect example of what the convergence of broadcast and digital is all about.”

“We’re thrilled to bring together two of today’s most popular entertainment news brands to create an ‘always-on’ content experience across TV, the web and beyond,” added Marissa Mayer, the CEO of Yahoo!. “Yahoo! is focused on bringing the most personalized and relevant information to our users. Original video content and branded multi-screen programming help us to deliver on that promise. We’re proud to collaborate with CBS Television Distribution to bring omg! Insider to millions of viewers in such a unique and exciting way.”