CABLEready to Open New York Office

NEW YORK: CABLEready has announced plans to open an office in New York City and increase activities on the East Coast.

Located at 304 Park Avenue South, the new office will be led by Maurizio Tavares, who was recently named the company’s VP and global sales manager. Tavares will be responsible for heading all international sales strategies and initiatives. He will be joined by Reess Kennedy, CABLEready’s director of digital media.

The idea to open a New York office, meant to be a gateway for international business, is part of a new strategic expansion plan for the company, which is celebrating its 20th anniversary.

"This move marks a very exciting moment in the history of CABLEready as we look forward to entering our third decade in business," said Gary Lico, the company’s president and CEO. "New York is still the media capital of the world and what a great new base from which to meet with our existing partners and potential new clients alike."