Big Tent Entertainment to Promote Biggest Loser Brand

NEW YORK: NBCUniversal Television Consumer Products has chosen Big Tent Entertainment to create a lifestyle program for The Biggest Loser, a popular weight-loss series from Shine America and 25/7 Productions.

Under the agreement, Big Tent will help turn The Biggest Loser into a versatile franchise that represents healthy living. The company will develop licensing partnerships spanning such categories as food and nutrition, fitness products and publishing. It will also find similar brands for promotional collaborations and event integrations.

"The Biggest Loser is a proven brand with longevity in the marketplace. Our vision is to carry this success forward as we position the franchise as a long term lifestyle solution for consumers looking for something that combines fitness and nutrition," said Rich Collins, the CEO of Big Tent Entertainment. "It's a true lifestyle brand that can touch and inspire people looking to optimize their success in living a healthy and active life."

"The Biggest Loser has inspired and empowered millions of people over the past 14 seasons to take charge of their health," added Kim Niemi, the senior VP of the NBCUniversal Television Consumer Products Group. "We are excited to partner with Big Tent Entertainment to grow the franchise by creating more opportunity and greater accessibility for the general public to achieve their personal health and fitness goals."