Interactive Fitness Game Planned for The Biggest Loser

SAN FRANCISCO: Joy Tashjian Marketing Group (JTMG) has secured a merchandise licensing agreement with THQ for interactive fitness games based on the hit weight-loss competition series The Biggest Loser.

THQ has The Biggest Loser interactive fitness games currently in development exclusively for Wii, Nintendo DS and DSi that are scheduled for release this fall. The Biggest Loser products from THQ are being developed in accordance with a license agreement with NBC Universal Television, DVD, Music and Consumer Products Group and Reveille.

“The Biggest Loser continues to dominate in the ratings and Biggest Loser consumer products continue to be best sellers in the publishing, exercise videos and weight-management products,” said Joy Tashjian, the president of JTMG. “THQ is an extraordinary company that will add immeasurably to the hugely popular Biggest Loser franchise through the high quality and innovative product they will bring to the retail market.”

“We are really proud to be able to introduce this game as part of the great line of product affiliated with The Biggest Loser,” added Kim Niemi, the senior VP of NBC Universal Television, DVD, Music and Consumer Products Group. “This game presents an opportunity for the whole family to exercise and get fit, while having fun together.”

"The Wii is the perfect video game platform for The Biggest Loser encouraging activity and motivation,” commented Mark Koops, the managing director at Reveille, which produces The Biggest Loser. “The game promises to not only offer a really fun way to work out but will also provide users with a cool weight loss tool to help them meet their personal goals. It is a perfect complement to our existing Biggest Loser lifestyle products."

“The Biggest Loser interactive fitness games are unique in that they incorporate the expertise of The Biggest Loser trainers and doctors,” said Doug Clemmer, the senior VP of THQ. “The exercise programs incorporate cardio, upper- and lower-body circuit routines and yoga, monitoring players fitness and diet progress every step of the way—people can really change their bodies and change their lives using these companion products.”