Additional Licensees for NBC’s The Biggest Loser

NEW YORK: NBC’s reality series The Biggest Loser has teamed up with several licensees to release a slew of healthy-living products during the first half of this year.

The latest licensing deals include agreements with Kind Kitchen for cooking utensils such as non-stick pans, woks, aprons, baking mats, pie plates and more; a partnership with House Food for branded bags of noodles in spaghetti, fettuccine and angel hair shapes; and a co-promotion with Duda Farm Fresh Foods for branded celery and Grimmway Farms for branded carrots.

These new licensees join a roster of companies that have already teamed up with the weight-loss franchise. Established deals include fitness equipment from Jacob’s Ladder, specialized lines of healthy-food items from 5 Star Foods and General Mills, and home-fitness DVDs distributed by Lionsgate, among others.