Hulu Taps YouTube’s Heather Moosnick as SVP of Content Partnerships

Heather Moosnick is set to join Hulu as senior VP of content partnerships and will drive the streaming platform’s content acquisition strategy across its live and on-demand programming.

Moosnick will lead and continue building Hulu’s content and network acquisition team and will work closely with the company’s originals, marketing, product and technology leadership to create more personalized, localized and curated program offerings for consumers. She will join Hulu’s senior management team on November 12 and report to CEO Randy Freer.

Moosnick joins Hulu from Google, where she most recently served as head of global business development, strategy and content partner management for YouTube TV and Google Fiber, including all TV networks and affiliates.

“Heather is a highly strategic, creative and relationship-oriented executive who has spent her entire career driving change and innovation,” said Freer. “As Hulu looks to transition television from a gatekeeper-driven experience to one that’s led by the consumer, Heather’s leadership and fearless approach to evolving antiquated business rules make her a perfect fit for our team.”