Apple Goes for Comedy from Rob McElhenney & Charlie Day

Apple has given a straight-to-series order for a half-hour scripted comedy from Rob McElhenney and Charlie Day, marking the pair’s first collaboration since It’s Always Sunny in Philadelphia.

The series, which is produced by the Lionsgate/3 Arts Entertainment venture and Ubisoft, is set in a video game development studio and will explore the intricacies of the human condition. McElhenney will also star in the series.

The comedy is executive produced by McElhenney and Day under their RCG banner; Michael Rotenberg and Nicholas Frenkel on behalf of 3Arts; and Gérard Guillemot, Jason Altman and Danielle Kreinik for Ubisoft.