Viacom & Altice USA in Content Distribution Partnership

Viacom and Altice USA have entered into a multiyear partnership that includes advanced advertising and content distribution agreements.

The content distribution pact includes an early carriage renewal of Viacom’s networks in the Optimum system and the return of a number of Viacom networks in Suddenlink systems, as well as additional rights for the distribution of multiplatform, digital and next-generation Viacom content. This includes select VR and 4K content for Altice USA’s current and future customer offerings.

Tom Gorke, the executive VP of content distribution at Viacom, said, “We are delighted to extend and strengthen our successful relationship with Altice USA, ensuring that loyal fans across the country will have access to Viacom’s must-see content. These agreements demonstrate our commitment to collaborating on next-generation solutions that provide a better experience for viewers and exciting new business opportunities for our partners. Altice USA has a strong growth strategy, fueled by the delivery of outstanding content on an outstanding network, and we are proud to play a role in their next chapter.”

Michael Schreiber, the chief content officer at Altice USA, said, “We are pleased to establish a new partnership between Altice USA and Viacom. Our joint efforts to find flexible and creative solutions will benefit Altice USA’s customers as we look to provide the best video experience in our markets, build on our innovative data-driven advertising capabilities, and provide our customers with access to Viacom’s marquee programming.”