Spotlight on Applicaster

NEW YORK: ProSiebenSat.1, one of Europe’s largest broadcasters, recently launched six new channel apps using Applicaster’s app publishing platform, Zapp.

“ProSieben joins customers such as RTL Netherlands, Mediaset, Televisa and other leading broadcasters around the world who use our platform to broadcast and monetize their content as well as engage users on their personal devices,” says Peter Cassidy, the general manager for Europe at Applicaster. The company also recently worked with BabyTV to introduce new features and layouts in the BabyTV Video App, which was designed with toddlers in mind.

“Our app publishing Zapp platform revolutionizes the way apps are built, enabling broadcasters and other media companies to create unique, white-label apps with rich functionality in a matter of hours with no need for development work,” Cassidy says.

“Our message is ‘Apps Made Easy’—you can now easily and quickly launch and manage beautiful apps,” adds Cassidy.