NBC Enlists Snapchat for The Voice Competition

UNIVERSAL CITY: NBC has debuted The Voice on Snapchat, a five-part series in which four performers will be selected by the coaches from the current season of The Voice.

The Voice on Snapchat sees Adam Levine, Blake Shelton, Miley Cyrus and Alicia Keys choose four performers from more than 20,000 user-submitted videos. Each week, one coach will select an artist they want to represent their team in the final episode. A new installment of the show will be available every Monday—beginning this week—leading up to the finale on September 19, when the four participants submit their last performance video.

“NBC is thrilled to launch The Voice on Snapchat utilizing their new content format that offers fresh and creative ways to let fans engage and ultimately decide who will be the first winner in this revolutionary series,” said Rob Hayes, the executive VP of digital at NBC Entertainment. “We were overwhelmed to receive so many submissions and appreciate the extraordinary amount of talent[ed] performers who participated. We encourage all fans to vote for their favorite artist on September 19.”

“Our partnership with Snapchat represents inclusion, creativity and innovation, the key elements that have made The Voice one of TV’s most successful franchises,” added Paul Telegdy, the president of alternative and reality group at NBC Entertainment. “This interactive collaboration provides our passionate fan base a chance to directly participate and become a part of our Voice family.”