GfK: Consumers Prefer Physical Vs. Digital Video for Renting & Buying
Impacted by the rise of the sharing economy, the uptake of renting and buying individual movies and TV shows has yet to take off in the digital marketplace, according to a GfK study. The report, part of GfK’s The Home Technology Monitor, shows that many consumers continue to prize their DVDs and other physical media. Viewers are less likely to add to their video libraries with intangible digital copies.
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