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GfK: Consumers Prefer Physical Vs. Digital Video for Renting & Buying

Impacted by the rise of the sharing economy, the uptake of renting and buying individual movies and TV shows has yet to take off in the digital marketplace, according to a GfK study. The report, part of GfK’s The Home Technology Monitor, shows that many consumers continue to prize their DVDs and other physical media. Viewers are less likely to add to their video libraries with intangible digital copies.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]

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